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  1. Simply Rules for Jewelry Care & Maintenance Jewelry is one of our most intimate and cherished accessories. Understanding how to care for and protect your treasured jewelry can make a world of difference in maintaining its beauty and keeping your heirlooms sparkling for generations to come. 1. BE CAREFUL WITH LIGHT AND HEAT Just as the sun’s harmful rays can damage our skin, light and heat can affect a colored gemstone’s durability and color. Over time, and in excess, they can also fade or damage some gemstones, such as amethyst, kunzit...